When Sorry For Your Loss (Cards) was named a finalist at the Louie Awards—just one year after launching—I felt like I was on the brink of something big. But when the winner was announced and it wasn’t me, the emotions hit harder than I expected. This “almost” felt personal, tied to the grief that started my business and the dream of seeing my cards on store shelves. What I didn’t expect was how one small shift in perspective would turn a night that felt like a loss into a moment of gratitude and connection.

This month didn’t go as planned. I fell off my content schedule, didn’t send my newsletter, and my brand deck is still… pending. But here’s the thing — while I was focused on what didn’t get done, I missed what did.